PLATFORM is excited to welcome ADAY, a new e-commerce brand creating technical clothing for everyday life. ADAY believes your wardrobe deserves to be as technical as your activewear, so they reimagine everyday staples with intelligent fabrics, construction and design.

ADAY started in London, recently moved to New York. Their Platform pop up will be their first ever West Coast presence. It will also be home to weekly classes run by The Class.

ADAY opens at PLATFORM in March