Aesop and Blue Bottle
BLUE BOTTLE SIGNS AT PLATFORM
We are pleased to announce that Blue BottleCoffee has signed its first lease in Los Angeles at PLATFORM in the Hayden Tract. Founded in 2008 by James Freeman, Blue Bottle is regarded as the pioneer of boutique coffee-roasting and is considered by both industry experts and coffee loyalists to be roasting and serving some of the finest coffee in the world.
Blue Bottle’s Hayden Tract space will be housed in a repurposed auto repair bay from the 1960s and will include a coffee roastery, tasting room, café and garden. We are excited to welcome BlueBottle to the exciting family of merchants and chefs at PLATFORM.
AESOP SIGNS AT PLATFORM
We are also excited to announce that Aesop, one of the world’s most prestigious skin care brands, has signed its first Los Angeles lease at PLATFORM in the Hayden Tract. The Australian brand is known for its striking, avant-garde, store designs and its exclusive collaborations with brands like A.P.C. and Acne.
The PLATFORM location will join Aesop’s innovative boutiques in neighborhoods like the Marais and Saint Germain in Paris, Shoreditch in London, Ginza in Tokyo, and Nolita and the West Village in New York. Aesop at PLATFORM will open in Spring 2015 and will feature exclusive products and services not currently offered in the United States.